Conceived in 2009, ClifCast has become a go to podcast not only for high level runners but also those passionate about health and nutrition.

Our work with Clif Bar has been highly collaborative and creatively focused. We conceived, launched and, over the last six years, have been producing and growing Clif Bar’s renowned monthly podcast ClifCast (rated top ten podcast by iTunes in Health & Fitness).

When we started ClifCast in 2009, the medium was still in its infancy and Clif Bar recognized the potential of a mobile medium for their message. They wanted the podcast to be creative, unique, engaging and informative, offering listeners a digestible way to understand key aspects of nutrition and running. They trusted our background in public radio and audio production, leaving the sound in our hands. The result has been an ongoing, ever-growing series with a sound that is distinctive and dynamic. The decision to focus on topic and not product has been vital and one that has made ClifCast a go to podcast not only for high level runners but also those passionate about health and nutrition.

 

Components:

—Concept Development
—Naming
—Design
—Production
—Post Production

 

Project/Client:

http://www.clifbar.com/clifcast